Social Media Engagement Tactics That Actually Works

Introduction

Having trouble engaging customers on social media? Are the results of your social media strategy lacking? Are you wondering what you can do to make your campaign more effective? Well, if these questions often come to your mind, then it’s time you brush up on your social media engagement tactics.

Social media can be a useful tool to earn online brand recognition and visibility. But just having a profile will not magically bring your popularity. You need to use the right social media engagement tactics to attract your brand’s attention. So, if you plan to improve your social media strategy, you are at the right place.

Keep reading the section below to understand the importance of social media engagement.

Why is social media engagement so important?

Social media engagement, as you know, refers to any interaction followers or viewers have with your content on a social media platform. Now, how we measure engagement may differ depending on the platform you use. Moreover, it can cover a broad range of actions across various platforms:

• Likes and favorites
• Comments, DMs, Reviews
• Share, Reposts
• Saves
• Mentions, etc.

Your brand’s social media engagement is a great way to measure whether your content is effective or not. If not, you can always implement some new social media engagement tactics to boost it.

Currently, social media has around 5.04 billion active users who spend at least 30 minutes scrolling through social media. Most marketers around the world understand how big of an opportunity is that. In fact, according to one statistic, around 93% of marketers worldwide were using social media as part of their marketing strategy. This further proves how important social media can be for the growth of your business.

So, if you want to learn useful social media engagement tactics, check out the section below.

Top Social Media Engagement Tactics 

This section will give you some useful social media engagement tactics. Do read carefully.

Post Consistently

Posting consistently is the first rule of any successful social media marketing strategy. If you do not post regularly, you will soon become irrelevant and forgettable.

Implement Interactive Content Ideas

Interactive content is digital content businesses can use to interact and engage with their audience. Posting interactive content on social media is a great way to understand whether your marketing messages are landing correctly or not. Additionally, interactive posts also help you learn more about your audience.

Following are some good interactive content ideas you can use as effective social media engagement tactics:

Polls

Polls are easy to create and are very useful for understanding the choices and preferences of your audience.

Quizzes

Quizzes are fun and give the users a sense of achievement after they are done. Posting quizzes on social media can help inspire customers to take action and learn what’s good for them.

Calculator

As you might already know, topical calculators are one of the best ways to increase online engagement. Moreover, these calculators can quickly answer complex questions and are great at lead generation. Therefore, if lead generation is your goal, then make these a part of your social media engagement tactics.

Ask me anything or Live QAs

Social media makes it very easy for businesses to communicate directly with their customers. So why not use it to attract customers and answer their queries?

Social Media Contests and Giveaways

Who does not like gifts and competitions? You can use social media contests and giveaways as a part of your marketing campaign. Not only do these increase engagement, but they also help you build buzz around your brand.

Games

It’s very hard for people to resist the allure of games. Therefore, you can use simple gamification as a part of your social media engagement tactics.

Fill-in-the-blank posts

Another useful method is to make your audience share information with you. Unlike pools, where you provide predefined answers here, you can simply allow the audience what they want.

Trending Conversations

This is one of the easiest and most useful social media engagement tactics. All you have to do is listen to trending conversations across various social media platforms and participate. This way, you will be able to leverage the popularity of the trending topic to your advantage.

Viral Challenges

Participating in social media viral challenges can easily drive more interaction and engagement.

Share Your Stories

Talking about yourself and your brand is never a bad thing. It can even prove to be one of the most beneficial social media engagement tactics. Creating emotional connections with the audience is the key to building trust. Furthermore, when your brand messaging is relatable to a customer, it helps strengthen your relationship.

Utilize EffectiveCommunity Management Strategies

Active social media communities can easily build hype around brands, amplifying product launches and promotional activities. Communities management across social media platforms can be difficult, but its benefits are many. When done right, these social media engagement tactics can easily boost your brand perception.

Following are some useful community management strategies you can use:

Constantly engage your audience

Building a community on a social media platform is a two-way street. Simple publishing content is not good enough. You have to be reactive to your audience to make them feel involved. Moreover, these social media engagement tactics require you to interact more with your audience. Thus, the more visible and engaging you are, the more trust you will build and the more your community will flourish.

Be ready to answer tough questions

If you are going to do community management, you have to do it thoroughly. This means you must be prepared to engage with all the good, bad, and ugly of social media. Maintaining responsiveness is one of the best social media engagement tactics.

Do not forget to reward your superfans

Once you begin to grow your social media community, you will begin to notice some familiar faces. These are loyal fans who have been with your brands since the beginning. Therefore, isn’t it justified you reward them for their long-term loyalty? This will turn your loyal followers into brand ambassadors.

Try proactive engagement

Proactive engagement is a great social media engagement tactic for a brand to attract customers. You may have seen many famous brands comment under viral videos on social media and engage in discussion. Proactive marketing is a great social media strategy to get impressions.

Use the right management tools

Social media is a large maze; here, keeping track of brand mentions can be very difficult. So, if you want to keep it, then you should consider relying on community management tools. You can make your social media engagement tactics even more effective with the right tools.

User-generated Content Campaigns

User-generated content, as you know, refers to any content created by users based on their brand experience. You can increase your brand credibility by using user-generated content as a social media engagement tactic.

The following are some useful user-generates content campaign ideas:

• Create social media challenges related to your brand
• Run branded hashtag campaigns
• Encourage your audience to share their experience on social media
• Feature your customers’ content as social media posts, stories, etc.

When excited rightly, all of these social media engagement tactics can bring good results. However, if you feel overwhelmed, you can always rely on social media marketing services to do the hard work.

Conclusion

Social media is hands down the king of digital marketing. Therefore, it’s inevitable for businesses to start relying on social media channels to promote their brands and engage their customers. So, if you are ready to utilize the power of social media, then do not forget to use these amazing social media engagement tactics.